Brand guidelines
The single source of truth for the Armonika identity — logo, color, and typography. Built to keep everything we ship unmistakably Armonika.
Overview
Armonika is sovereign cloud infrastructure, built and operated in Algeria. The identity is engineered, confident and precise — a blue that means "on", a clean geometric wordmark, and a restrained neutral system that lets the product do the talking. When in doubt: more space, fewer effects, one accent.
Primary color
Armonika Blue #0055FF
Typeface
Open Sauce Two
Tagline
built different
Logo
The wordmark is the primary logo. Use the standalone symbol only where the full wordmark won't fit (avatars, favicons, app tiles).
Clear space & minimum size
Minimum wordmark width 120px (digital) · clear space = the height of the “A” on all sides.
Color
One accent, a neutral ink ramp, and semantic status colors. Values are the exact design tokens used in the product.
Brand
Armonika Blue is the primary brand color. Use 500 for primary actions and accents; 600 for hover; 700 for pressed.
Brand 500 · Primary
#0055FF
--color-brand-500
Brand 600 · Hover
#004DE6
--color-brand-600
Brand 700 · Pressed
#0044CC
--color-brand-700
Brand Low
#80AAFF
--color-brand-low
Brand Alpha 12%
#0055FF1F
--color-brand-alpha
Text — Ink
A single neutral ramp for text, high to low emphasis. Never use pure black for body text.
Ink · High
#0A0C11
--color-ink
Ink · Medium
#5B616D
--color-ink-med
Ink · Low
#8C929C
--color-ink-low
Ink · Base
#C3C6CC
--color-ink-base
Ink · White
#FFFFFF
--color-ink-white
Surfaces
Backgrounds and cards. s0–s4 are the light ramp; dark surfaces for inverted sections.
Surface 0
#FFFFFF
--color-s0
Surface 1
#F9F9FA
--color-s1
Surface 2
#F2F2F4
--color-s2
Surface 4
#DDDFE4
--color-s4
Dark
#28303F
--color-dark
Surface · Black
#1A1A1A
--color-s3
Status
Semantic feedback colors — success, warning, danger, info. Use sparingly and never as brand accents.
Success
#00C950
--color-success
Warning
#FF6900
--color-warning
Danger
#FB2C36
--color-danger
Info
#06B1F1
--color-info
Typography
Open Sauce Two is the single brand typeface — used for both display and body. JetBrains Mono is the accent for code, tokens and technical labels.
Aa
Regular
Weight 400
Aa
Medium
Weight 500
Aa
Semibold
Weight 600
Aa
Bold
Weight 700
Type scale
60 / 72 · 600
Sovereign cloud, Algeria
48 / 60 · 600
Sovereign cloud, Algeria
36 / 48 · 500
Sovereign cloud, Algeria
24 / 32 · 600
Sovereign cloud, Algeria
18 / 28 · 500
Sovereign cloud, Algeria
16 / 24 · 500
Sovereign cloud, Algeria
14 / 20 · 500
Sovereign cloud, Algeria
12 / 16 · 600
Sovereign cloud, Algeria
JetBrains
armonika --region alg-1 --status ok
App icon & symbol
The symbol is the “A” mark. On tiles and gradients it renders in white; the favicon is the finished rounded-square app icon.
App icon
Symbol / gradient
Symbol / light
Logo misuse
The logo is fixed. Don't alter its proportions, color, orientation or add effects.
Don't stretch or distort
Don't rotate
Don't recolor the wordmark
Don't add shadows or effects
Voice & tone
built different !
Confident, technical, and plain-spoken. We talk to engineers like engineers — no fluff, no hype, no fear-mongering. State what the platform does, back it with specifics, and let sovereignty and performance speak for themselves.
Do
- Be specific — numbers, not adjectives.
- Lead with sovereignty and control.
- Write for a technical reader.
Don't
- Over-promise or use empty hype.
- Bury the point in jargon.
- Compare by naming competitors directly.
Downloads
Official assets. Always use these files — never re-draw or screenshot the logo.
